Farmacia Itxaso Pascua

Farmathia is a dynamic group of pharmacies that was established in Bilbao in 2007 by a group of seven pharmacists. Their mission is to provide pharmacies with the necessary tools and resources to compete more effectively, both within and outside the industry. Over the past 15 years, the group has expanded to include 55 pharmacies, and its commitment to improving pharmacy services continues to grow year after year. The group is dedicated to helping its members offer superior patient care, while simultaneously boosting their business performance through a variety of tailored services.

One of the core offerings of Farmathia is its comprehensive marketing initiatives, which are designed to enhance the pharmacy’s operations and customer engagement. These initiatives include monthly promotional campaigns aimed at improving the product categories within the pharmacy, alongside materials that support the team in executing these campaigns. Additionally, training and incentive programs are provided to ensure that pharmacy staff are well-equipped to engage with patients and manage their tasks effectively. A loyalty card scheme is also integrated into these campaigns, encouraging customer retention and satisfaction.

Farmathia goes a step further by providing expert consulting services, offering monthly visits from experienced consultants. These professionals assist in managing ongoing campaigns, optimising the layout of the pharmacy, managing stock, and offering guidance on social media and team motivation. This hands-on support is pivotal for pharmacies looking to stay ahead in an ever-evolving market.

The group also recognises the importance of a strong online presence. Farmathia’s social media service helps pharmacies create and manage engaging content tailored to their audience, with a monthly posting calendar and pharmacist-created content. This initiative is aimed at helping pharmacies build a stronger connection with their community and raise awareness about their services.

In addition to marketing and consulting, Farmathia provides a robust shopping platform. This platform offers access to over 5,000 pharmaceutical items from top national laboratories at significant discounts, starting from the first unit. This allows pharmacies to maintain competitive pricing while ensuring they are stocked with the latest products. A dedicated warehouse of offers ensures that exclusive deals from pharmaceutical laboratories are available directly to the pharmacies, further enhancing their product offerings.

For pharmacies seeking to enhance their generic product inventory, Farmathia offers favourable conditions with national market leaders such as Cinfa, Normon, and Stada. This is complemented by a nutrition service, where professional nutritionists provide patients with practical advice on healthy eating habits, tailored to their individual needs and routines.

To ensure continuous professional development, Farmathia implements an annual training plan that focuses on enhancing the skills of pharmacy owners and their teams, particularly in active dispensing at the counter. This commitment to high-quality ongoing training is vital for maintaining excellent pharmaceutical care.

Lastly, Farmathia has developed a dedicated intranet that allows pharmacy owners to easily access all relevant documentation, such as training materials, campaign details, and agreements. This streamlined access ensures that pharmacies are always up to date with the latest information.

In summary, Farmathia is a forward-thinking pharmacy group that has been designed to support pharmacy owners in providing excellent care for their patients while also boosting their business performance. By offering a range of services, from marketing initiatives to expert consulting, Farmathia continues to empower its members to thrive in a competitive market.