Farmacia Labayru 21 – Lda. Ana del Carre

Located on Labayru Kalea in the Errekalde district of Bilbao, this pharmacy is part of a wider initiative known as the Farmathia Group, a collaborative project that began in 2007 with the union of seven pharmacists. The aim was to strengthen the presence and performance of independent pharmacies by providing them with shared tools and strategies that enhance their competitiveness both within and beyond the traditional pharmaceutical sector. Now, with over 55 associated pharmacies, the project continues to grow, offering a range of coordinated services that benefit both pharmacies and their patients.

As part of this dynamic network, the pharmacy actively participates in monthly marketing campaigns designed to improve patient care and category management. These initiatives include promotional materials, team incentives, and the use of a loyalty card programme that rewards returning customers. The pharmacy also receives regular support from expert consultants who assist in campaign management and help implement additional services such as social media engagement, shelf organisation, and team motivation techniques.

The presence on social networks is another cornerstone of their modern approach. With the support of Farmathia experts, the pharmacy benefits from curated content, monthly posting plans, and practical advice that help maintain an active and engaging digital presence. This not only strengthens communication with customers but also enhances the pharmacy’s visibility in the community.

On the operational side, the pharmacy has access to an extensive purchasing platform that includes over 5,000 products from leading pharmaceutical laboratories. This enables the pharmacy to offer a wide selection of items at competitive prices from the very first unit. Exclusive promotions and product packs not available through standard distribution channels are also accessible through Farmathia’s dedicated warehouse.

Generic medicines are another area where the pharmacy offers strong value. As part of the Farmathia network, it benefits from favourable terms when sourcing generics from trusted national brands like Cinfa, Normon, and Stada. These benefits extend to both direct orders and warehouse purchases, ensuring consistent availability and cost efficiency.

The pharmacy is also committed to supporting healthy lifestyles through its nutritional service, which is grounded in professional advice rather than the sale of quick-fix solutions. The focus is on educating patients about good eating habits that fit into their daily lives, promoting lasting health and wellness.

Training remains a central part of the pharmacy’s ethos. Through an annual plan, both owners and staff are equipped with the knowledge and skills necessary for delivering outstanding patient care. With access to a dedicated intranet, the team can easily stay informed about new campaigns, training sessions, and operational guidelines, ensuring they are always up to date and ready to serve.